Less than 20% of the Stadia team's focus is now said to be on the consumer platform, with the remainder on tech sales.
The extent of Stadia's failings started to became clear when the company announced it was closing its first-party game development studios less that 14 months after launch, with subsequent reports claiming the streaming platform was missing its targets for monthly active users by hundreds of thousands.Īlthough Google continued to insist Stadia was "alive and well" as 2021 progressed - and launched a variety of initiatives to bolster support for the service, including time-limited demos and revenue schemes for developers - a new report by Business Insider claims the company has now "deprioritised" the service internally and has diminishing interest in securing blockbuster third-party titles to boost its library. Stadia's misfortunes are well-documented despite initial praise for the service's streaming capabilities at launch in 2019, a slow, problematic roll-out meant Google failed to capitalise on initial consumer interest. Google has reportedly "deprioritised" its consumer-facing game streaming platform Stadia and now has a "reduced interest" in negotiating blockbuster titles for the service, having largely shifted its focus to selling the services' underlying technology to third-parties.